Bareilly liquor offer: Buy one bottle, get one free—crowds flock to stores!

After several liquor stores in Bareilly offered a "buy one get one free" deal, alcohol lovers flocked to the shops.

Bareilly. Good news for alcohol enthusiasts! Following the “buy one get one free” offer at some liquor shops in Bareilly, alcohol lovers flocked to the shops. A particularly large crowd gathered at one shop after news of this offer spread. As evening approached, alcohol enthusiasts queued up in long lines, necessitating police intervention to manage the crowd. The liquor trader stated that they had all brands available, offering a second bottle free with every purchase.

Huge Crowds at Liquor Shops

People stood in line for hours to take advantage of this attractive offer. Some customers were seen taking advantage of the buy-one-get-one-free offer on entire cases. In several places, scuffles even broke out over who got to buy first.

Why This Offer?

The financial year of the Uttar Pradesh Excise Department ends on March 31st. According to regulations, liquor vendors must clear their entire stock by midnight. Any remaining stock must be deposited into the government account. Therefore, shopkeepers have introduced this special offer to quickly dispose of their stock.

Not All Shops Offering This Deal

This offer is not available at all liquor shops in Bareilly; it's only applicable at a select few. Each shopkeeper decides on their own strategy for clearing stock. Those vendors with larger remaining stocks are using this offer to liquidate them.

Viral Social Media Video

A video is going viral showing long queues outside liquor shops. People are seen rushing to buy alcohol. The video shows some customers buying entire cases.

Status of Liquor Shops in the City Until March 2025

English Liquor and Beer (Composite Shops): 160 shops

Country Liquor Shops: Approximately 260-270

Model Shops: 5-10